An Uptown Gem
Just off bustling San Marco Avenue in St. Augustine’s eclectic Uptown shopping district, there’s a tree-lined historic neighborhood where birdsong and church chimes fill the air. Passing through the jasmine-covered iron gate at 7 Rohde Avenue, you arrive at a stately Victorian mansion. Built by Henry Rohde in 1895, it’s now home to Neff Jewelers, a family owned jewelry store. Tucked under a majestic magnolia, it’s a refreshing contrast to franchise stores. “People say it’s like coming to a friend’s house,” says Owner Dan Neff. It’s easy to see why. Warm wood floors accented by Persian rugs and natural lighting streaming through the original windows are the perfect backdrop for precious metals and gems.